design services
Website Design
- Web Design: What We Do
- Web Design: The Design Process
- Coding & Markup Choices
- Search Engine Optimization
- Cross-Browser Testing
- 508 Accessibility Compliance
- Web Site Maintenance Plans
Graphic Design
portfolio
- Web Design
- Logo Design
- Business Cards & Stationery
- Identity Packages
- Print Ads : Flyers
- Brochures : Mailers
- Product Packaging : Labels
- Media Packaging : dvd vhs cdrom
- Signs : Banners : Posters
the buzz about tfg
“Robin has helped me re-design and expand the website to approximately 54 pages of content which has greatly increased traffic to my site. With TFG on your side, visits turn into customers! I highly recommend TFG as my number one choice for website design and development services.”
Art Moreno, Owner
Quality Assurance Travel
Art Moreno, Owner
Quality Assurance Travel
“I was relieved to have found Robin. After 5 months of searching for a web designer, she is the only one who was willing to teach me how to make changes to my website. I am very appreciative.”
Chris Burnham
Graphicworks
Chris Burnham
Graphicworks
“Robin has delivered amazing work each and every time my office has contracted her. Her deliveries are always timely, professional and creative and she has great talent; not only for understanding her client’s needs and wants, but translating those needs and wants into an amazing piece of work.”
Kate Warren, Events & Media Manager
Sunnyvale Chamber of Commerce
Kate Warren, Events & Media Manager
Sunnyvale Chamber of Commerce
“Not only have we been impressed with your coding skills, but we’ve also been pleased with the artistic talents you demonstrated in designing our new corporate logo. You were very effective in managing the [entire] creative process and getting inputs from our whole team.”
Bill Guthrie, Executive Vice President
Numetrics Management Systems, Inc.
Bill Guthrie, Executive Vice President
Numetrics Management Systems, Inc.
“In a world where projects related to both web and artistic design seem to be known for overruns and endless modifications, I am thrilled our consultant recommended you… This was the smoothest project I ever encountered for web and logo work. I was grateful of your vision and temperament for those of us who are better versed in other skills.”
Brian Rock, CEO
Rock Industries, LLC
Brian Rock, CEO
Rock Industries, LLC
“I cannot praise [TFG] highly enough. They are creative, artistic, and masters of desktop publishing. They designed an extremely effective website, logo, and other materials for us at very reasonable prices… Most important, [TFG] listens to what the client wants and asks the right questions to help the client make those decisions.”
Nancy S. Tivol, Executive Director
Sunnyvale Community Services
Nancy S. Tivol, Executive Director
Sunnyvale Community Services
“I just wanted to thank you for all the great work you’ve done on my web site and flyers. The new materials have given my whole company a face lift which makes us look extremely professional. You definitely went above and beyond my expectations!!”
Carolyn Alexander, Owner
Infinity Productions
Carolyn Alexander, Owner
Infinity Productions
“Take Flight Graphics helped give our business the professional image our customers demand. Robin helped us work through our ideas and provided very useful and cost-effective alternatives. Robin’s top-notch professionalism and timely status reports made our project progress smoothly from contract to roll-out.”
Patricia Guerrieri,
CEO, GaryAir
Patricia Guerrieri,
CEO, GaryAir
“Take Flight Graphics was great at taking the time to get to know what services my business offered and who my potential clientele was, so they could reflect that in the website. Robin explained thoroughly what they could do for my business and website, which was in need of being updated. I couldn’t be happier with the results and many clients are impressed by the quality of my website. Thanks Robin!!
Susan Rusnak, Owner
Merry Puppins
Susan Rusnak, Owner
Merry Puppins
“Being one of those designers who can fine-tune the word “procrastination,” I thought Robin would be the best web specialist to keep me on track and get the job done. She listened to my wishes carefully and intuitively interpreted exactly what I had in mind for Cherry Pie Graphics. My site is simple, elegant and quick to view. Perfect!
Bonnie Bedford-White, Owner
Cherry Pie Graphics
Bonnie Bedford-White, Owner
Cherry Pie Graphics
Design Industry Buzzwords 102: Color
All industries have buzzwords - terms and phrases specific to that industry that are gibberish to those outside the industry. These terms facilitate production workflows within industries but can make clear communication with clients difficult, particularly highly tecnical terms.
TFG believes that educating our clients about these “mysterious” design industry terms leads to better relationships, production workflows, and end products.
RGB A color model used by display screens (computer monitors, television screens, lighted billboards) that mixes red, green, and blue light sources to achieve a broad gamut of colors in the visible spectrum.
RGB color mixing provides a broader and brighter array of colors than is available in the CMYK gamut, presenting challenges when designing materials across a broad array of media types.
Additive Color Model: Combining red, blue, and green light at 100% saturation produces white.
CMYK Cyan, Magenta, Yellow, and Black are the four primary colors used in color printing. The four colors are layered on paper by using 4 inked plates, one for each color. Various combinations of the 4 colors creates the full color range available in the CMYK gamut.
One of the challenging aspects of designing business marketing materials is color matching—properly converting RGB colors into CMYK colors (and vice versa) so that what gets printed looks the same as what appears on display screens. This is especially true when converting very bright RGB colors which fall outside the CMYK gamut.
Subtractive Color Model: Combining cyan, magenta, yellow should theoretically produce black. However, black ink is usually added since in practice, the combination results in a very dark brown, not true black.
PMS The Pantone Matching System is based on a specific mix of pigments to create new colors—referred to as “spot colors.” The Pantone system expands the range of available colors for printing processes including bright colors, metallics, florescents, and hexachrome not available in the CMYK gamut.
Pantone inks are pre-mixed and applied to paper in a single layer, requiring only one plate per defined PMS color.
A 2 or 3-color PMS print job can be cheaper to run since only 2 or 3 plates are made.
Stay tuned for more articles posted on a quarterly basis.
Need Illustration? Contact Barb Kyger at Barbcards Illustrations
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what we do
Take Flight Graphics custom designs high-quality logos, identity packages, one-off print designs, and web sites for small and mid-sized businesses who wish to present a more polished image to their target markets.If you want to stand apart from your competition, well designed presentation and marketing materials are a solid investment for your business.
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quote of the month
“The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.”
— William James